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Digital Signage Solutions

Display Overview

Reliability Matters

Not All Digital Signage Displays Are Created Equal

When considering a digital signage solution, you have many display options. From specifications to installation, the differences between commercial and consumer displays can be vast. Commercial displays are built to withstand the rigors of public use, offering tamper-resistant designs, extra expandability and integration options, built-in content management systems, and more. While consumer device warranties are typically voided in business settings, commercial devices offer 2- or 3-year warranties. Explore the rest of the differences between signage display types below.
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“There is a misperception that commercial-grade displays are a lot more expensive than consumer grade displays.”
- Toby Mackey
Senior Product Manager, Connection

Explore the Differences Between Signage Displays

A consumer-grade display or TV is a product that has been designed for consumer use and not for digital signage. Since consumer displays aren’t built with fans, custom bezels, or large heat sinks to help keep them cool, they’re only designed for up to 8 hours of average constant use. The longer you run a display, the hotter it gets. The hotter your display runs, the faster picture quality degrades, and the more likely it is to fail. Consumer displays also have limited connection options and minimal structural reinforcement.

Consumer TVs, pro-sumer TVs, and commercial displays (16 and 24 hours of usage per day) are similar to each other on the outside, but there are several differences that make one better than the other for your application. Consumer TVs are what they say they are, TVs for the consumer world. These are best used for leisurely watching TV and movies in a home. As such, they have features to match—good video processing, sleek design, TV tuner, and built-in speakers. They’re not made for rugged environments where they could run 12–24 hours, showing the same message all day.

Pro-sumer displays are in between true commercial displays and consumer TVs. They have some features of both. Some pro-sumer displays can be left on up to 12 or 16 hours a day, they could have a TV tuner, and all have a good blend of what makes a TV great and a commercial display functional.

Commercial displays are workhorses that can be left on for up to 24 hours a day. They are made to have connections and features that are geared towards the IT world. They run long, last long, and have the warranty to back it up.


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Commercial vs. Consumer Displays

Every installation is different. Your space, needs, signage application, and audience are each unique. Discover how we can help you determine the components that are best suited for your organization and create a solution that’s tailored to your needs.
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