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Microsoft Social Listening is a powerful service that your organization can use to monitor social media channels like Facebook and Twitter. Use Microsoft Social Listening to track products, brands, competitors, and campaigns globally and in real time to gain a true understanding of your customers and your business across the social web.
Social has changed the way people engage and communicate. Today's customers are more informed and getting their information in new ways and from new sources. Decisions are influenced by discussions online and user reviews. In fact, 75% of B2B customers are likely to use social media to influence their purchase decisions, and customers are over 60% of the way through the sales cycle before they contact you. Most of today's social listening tools, however, are so complex and expensive that they're only available to an elite few - which means relevant information rarely gets to the front lines who need it.