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Perfect brightness allows for clear viewing of the LCD in high ambient sunlight environments. The customized LED backlight design increases contrast ratio and optimizes the light output based on the ambient lighting conditions. The end result is the optimum visual image quality. The CoolVu Thermal management system allows all displays to have optimal performance in wide temperature range. The cooling system is designed to eliminate heat related hardware issues that are common with traditional outdoor displays. The protective cover glass also features antireflective coating to limit the sun's effect to heat the inside of the BoldVu unit. Protection from the outdoor environment is built-in, so no additional hardware or environmental protection is required. Each design features protection from dirt, dust, rain, snow, heat, and cold.