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Cisco Unified IP Interactive Voice Response (IP IVR) is designed to enhance the efficiency of your organization by simplifying business process integration, increasing flexibility, and providing efficiency gains in network hosting. Cisco Unified IP IVR removes the constraints enforced by legacy PSTN circuit-based IVR applications by IP-enabling IVR applications and creating connections to web-based content. Cisco Unified IP IVR is constructed specifically to exploit the power of IP-based communications. With the powerful service-creation environment, enterprises can rapidly develop and deploy IVR applications to provide advanced self-service and enhanced call control applications to improve overall customer satisfaction.